There are many constituent factors that will impact and ultimately determine whether a business is successful or not.
Right from the start we look at existing standards and business models, we are advised to create a business plan, set out a marketing strategy, conduct market research, and engage customers through media.
How do we measure business?
There are numerous statistical factors to consider when managing your own business, or when looking at how other business is performing. These variables include your KPI’s and externally, press releases, conferences and investment packets.
Key performance indicators, KPI’s can be used within the business to monitor departmental efficiency, sales, customer service etc.
How do we present business?
It is important for business to present well in the media, through advertising, press releases and overall marketing strategy. Figures of authority within the organisation, and how they conduct themselves can have an effect of the companies net worth, especially now with the 24hour, ‘always on’ culture, communication and internet technologies.
How do we communicate business?
Communications technologies have and are revolutionising how we do business and although some avoid change, as fear of change, the majority of companies must adapt to keep market share, utilise technology to engage and sustain ongoing contact with customers. Smart phones, social media, ecommerce, Internet marketing, text messaging, quick response codes and the global virtual business environment are real and constantly evolving.
How do we research business?
Welcome to Business and Research, Market Research, PR, Business Marketing and Advertising.