Social media and small business

Blacboard with social media keywords written in white chalk.

Social media today offers innumerable opportunities for entrepreneurs to grow small business and boost profits. Most social networks are designed to enhance the online community, exploiting inter-connectivity for better communication, relevance and user experience. A rapidly increasing number of businesses … Read More

The convergence of Marketing and PR


Many people within the Marketing discipline regard Public Relations as subset, Public Relations is a function of Marketing. Marketing tends to be used as the umbrella term for all communications and planned activity between supplier and customer.

PR builds and … Read More

PR is evolving, but that’s nothing new.

Public Relations, PR Concept as a Abstract

Public relations has been evolving since at least the early 1900′s. For well over a century this contemporary multifaceted discipline├é enraptured followers wanting to delve deeper into the strategic management skills required for applied public relations.

‘Barclays New Futures’

One … Read More